Privacy Policy

Your privacy is important to me, that’s why I want to be very transparent about what data I do and do not collect.

Who I am

This website (chatandconvert.com) is managed by me, Max van Collenburg.

marketing automation

Analytics

I want to process as little personal information as possible when you use my website. That’s why I’ve chosen Fathom Analytics for my website analytics, which doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and I (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified.

The purpose of me using this software is to understand my website traffic in the most privacy-friendly way possible so that I can continually improve my website and business. The lawful basis as per the GDPR is “Article 6(1)(f); where my legitimate interests are to improve my website and business continually.” As per the explanation, no personal data is stored over time.

Comments

When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Cookies

I try to minimize the cookie on this website as much as possible.

Here are the cookies being used.

Comments

If you leave a comment on my site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Website personalization

I use RightMessage to personalize my website to make it’s content more relevant to you. I hide opt-in forms if you are already subscribed to my email list, and will swap out some sentences to make content more relevant.

Site tracking

For my email marketing I’m using ActiveCampaign. When you’re subscribed, a cookie will be placed so that I can track which pages you visit on my website. I use this to see what you’re interested in and to prevent sending you emails about articles that you’ve already read.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who I share your data with

Nobody.

How long I retain your data

Comments: When you leave a comment, the comment and its metadata are retained indefinitely. This allows me to automatically recognize and approve any follow-up comments without requiring moderation. Retaining this data helps maintain a seamless comment experience for you.

Email Subscriptions: If you subscribe to my email list, I will retain your first name and email address indefinitely, even if you unsubscribe. This is to ensure that, should you ever resubscribe, I can identify which emails you’ve already received from me and avoid sending you duplicate content. Your data will only be retained for this purpose and will not be used for any other reason.

What rights you have over your data

You have the right to access, correct, or delete the personal data I hold about you. If you have left comments or joined my email list, you can request an exported file of the personal data I hold about you, including any data you’ve provided. You also have the right to request the deletion of your personal data, except for any data I am required to retain for legal, administrative, or security purposes.

If you’re subscribed to my email list, you can unsubscribe from marketing communications at any time by clicking the “unsubscribe” link at the bottom of any email.

Where your data is sent

Email addresses collected from subscribers are processed through RightMessage or ActiveCampaign and verified for validity using NeverBounce. Once validated, your email address will be stored in ActiveCampaign for the purpose of sending you emails.

How I keep your data safe

I take your data security seriously and use several measures to protect it.

I keep all software up-to-date to fix any security issues and use two-factor authentication (2FA) with a hardware security key whenever possible to add an extra layer of protection.

Questions about this policy?

If you have any questions or concerns about this privacy policy, please feel free to email me by using my contact form.