Privacy Policy

Your privacy is important to me, that’s why I want to be very transparent about what data I do and do not collect.

Who I am

This website ( is managed by me, Max van Collenburg.

marketing automation


I want to process as little personal information as possible when you use my website. That’s why I’ve chosen Fathom Analytics for my website analytics, which doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and I (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified.

The purpose of me using this software is to understand my website traffic in the most privacy-friendly way possible so that I can continually improve my website and business. The lawful basis as per the GDPR is “Article 6(1)(f); where my legitimate interests are to improve my website and business continually.” As per the explanation, no personal data is stored over time.


When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.


I try to minimize the cookie on this website as much as possible.

Here are the cookies being used.


If you leave a comment on my site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Website personalization

I use RightMessage to personalize my website to make it’s content more relevant to you. I hide opt-in forms if you are already subscribed to my email list, and will swap out some sentences to make content more relevant.

Site tracking

For my email marketing I’m using ActiveCampaign. When you’re subscribed, a cookie will be placed so that I can track which pages you visit on my website.

I use this to see what you’re interested in and to prevent sending you emails about articles that you’ve already read.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who I share your data with


How long I retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so I can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you subscribe to my email list, I will store your first name & email address indefinitely, even if you unsubscribe. This is to ensure that if you ever resubscribe, I will know which emails you have already received from me.

What rights you have over your data

If you have left comments or joined my email list, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you. This does not include any data I are obliged to keep for administrative, legal, or security purposes.

If you’re subscribed to my email list, you can opt-out of marketing communications at any time by clicking the “unsubscribe” link at the bottom of the email.

Where your data is sent

Visitor comments are checked through the automated spam detection service of Akismet.

Email addresses from new email subscribers will be collected with RightMessage or ActiveCampaign and checked for validity with NeverBounce.

How I keep your data safe

While I’m not a cyber security expert, I do my best to keep your data out of the hands of hackers.

The main way I do this is by keeping software up-to-date, and by using two-factor authentication with a specialized hardware security key wherever I can.

Questions about this policy?

If you have any questions or concerns about this Privacy Policy, please feel free to email me by using my contact form here.